When Ministry of Supply asked us to shoot a video that showcased the traveling aspect of their clothing we were a bit concerned based on the approved budget. We had to get creative with how we’d shoot it. We knew we needed to be efficient; did we mention they wanted both a men’s and women’s version of the ad? Moving between physical locations would be tricky, so we decided to go the studio route, and glad we did. We took the top-down style trending in fashion ads to another level, bringing in props and set designs like artificial grass, beach sand, and a bed to sell the various scenes. We meticulously organized the props to work aesthetically in both a 16x9 and 1x1 flat lay for all use cases. Additionally, sound design and text overlays helped tell the story, and showcase the various product features the client wanted to get across.
